Increasingly, Businesses Are Moving to _______________ CRM Systems, to Involve

question 112

Multiple Choice

Increasingly, businesses are moving to _______________ CRM systems, to involve business partners as well as customers in collaborative customer services.

• A) operational
• B) analytical
• C) collaborative
• D) portal-based

Recognize the concept of marketing exchanges and how they benefit both parties involved.

Understand the role of environmental forces in shaping marketing strategies.

Identify the broader role of a marketing department within an organization and its relationship with other departments.

Understand how marketing applies to both tangible products and intangible services.

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Definitions:

Exchange Control

Restriction on importation of certain products or against certain companies to reduce trade and expenditures of foreign currency.

Domestic Capital

Financial assets and resources available within a country, including savings and investments, that are used for economic growth.

Foreign Corrupt Practices Act

A U.S. law that prohibits companies from bribing foreign officials to obtain or retain business.

General Agreement

A broadly defined consensus or mutual understanding between parties on a range of issues or terms of engagement.