Examlex

Solved

Advertising and Promotion Efforts Can Be Tailored to Each Visit

question 6

Multiple Choice

Advertising and promotion efforts can be tailored to each visit to a site by an individual. This strategy is based on a variety of tracking techniques, such as Web "__________" files recorded on the visitor's disk drive from previous visits.


Definitions:

Opportunity Cost

The value of the next best alternative foregone as the result of making a decision, representing the benefits an individual, investor, or business misses out on when choosing one alternative over another.

Extracting

The process of obtaining raw materials from the natural environment for use in the production of goods or services.

Selling

The act of offering goods or services in exchange for money, involving strategies and processes to persuade customers to make a purchase.

Time-Value

Time-value represents the concept that money available at the current time is worth more than the same amount in the future due to its potential earning capacity, emphasizing the importance of time in finance.

Related Questions