Up to 75 Percent of CRM Projects Fail to Meet

question 8

Short Answer

Up to 75 percent of CRM projects fail to meet their objectives, often as a result of sales force automation problems and "unaddressed _______________ issues" related to the sales staff.

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Definitions:

One-sample T Statistic

A statistic used to compare the mean of a single sample to a known or hypothesized population mean.

P-value

The chance of getting test findings that are at least as unusual as the ones actually seen, given that the null hypothesis holds.

Null Hypothesis

A default hypothesis that there is no effect or difference, and any observed change in the data is due to random chance.

Confidence Interval

An interval estimate of a population parameter that provides a range of values which is likely to include the parameter of interest.