AT&T Sells Telephone Services That Include Local and Long-Distance Service

question 7

Multiple Choice

AT&T sells telephone services that include local and long-distance service, voice mail service, caller ID, and digital subscriber line access to the Internet. This is a form of:

• A) up-selling
• B) cross-selling
• C) bundling
• D) customer relationship management
• E) customer intimacy

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Definitions:

Social Psychology

Analysis of how individuals' cognitions, emotions, and behaviors are shaped by the presence of others, whether it be actual, imagined, or hinted at.

Developmental Psychology

The branch of psychology that studies how people grow and change throughout the life span.

Basic Research

Research that focuses on a general understanding of basic principles that can be applied to many different problems

Applied Research

Research aimed at solving practical problems rather than acquiring knowledge for knowledge's sake.