Which of the Following Statements About Loyalty Programs Is False

question 72

Multiple Choice

Which of the following statements about loyalty programs is false?

• A) Loyalty programs work when there is a high frequency of repeat purchases.
• B) Loyalty programs work when there is not personal customization.
• C) The purpose of loyalty programs is to influence future behavior.
• D) The purpose of loyalty programs is to reward past behavior
• E) Loyalty programs are a customer-touching application.

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Definitions:

Monaural Cues

Sound localization cues that can be picked up by one ear, helping to identify the direction and distance of sounds in the environment.

Pitch

The quality of a sound governed by the rate of vibrations producing it; perceived as a degree of highness or lowness of a tone.

Amplitude

The height or intensity of a wave signal, which in terms of sound, determines its loudness, and in light, influences its brightness.

Decibels

A unit of measurement that indicates the intensity of sound on a logarithmic scale, representing the ratio of a particular sound pressure to a reference level.