Haya Noticed That College Students Needed to Dress Up for Presentations

question 65

Multiple Choice

Haya noticed that college students needed to dress up for presentations but never seemed to have any ties, or at least not very nice ones. She decided she was going to set up a tie store on her campus and offer sports themed ties as well as solid colored ties in her school colors. She can put an announcement on the school's monitors that would display in the dining halls and student union. Haya begins to notice that her sports ties are selling really well. Which of the following should be her next step?

• A) Target marketing campaigns
• B) Cross-sell
• C) Insights into her products
• D) Customer profitability analysis
• E) Marketing

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Definitions:

Louis Brandeis

An American lawyer and Associate Justice on the Supreme Court of the United States from 1916 to 1939, known for his advocacy of privacy rights and progressive policies.

Civil Liberties

Basic rights and freedoms guaranteed to individuals, often protected from government interference, such as freedom of speech and religion.

Free Speech

The right to express one's opinions openly without governmental restraint.

Manufacture of Consent

A concept in media and communications indicating the manipulation of public opinion to serve the interests of a governing elite.