Examlex
eBay uses a _____ auction.
Sensations
refer to the physical feelings that result from the operation of the senses.
Sensory Marketing
Sensory marketing involves marketing strategies that target the senses of the consumer, aiming to influence perception, judgment, and behavior through sensory experiences.
Experiential Purchasing
Buying practices focused on creating memorable and meaningful experiences rather than acquiring physical goods.
Product Positioning
The process of marketing a product in a way that differentiates it from competitors in the minds of consumers.
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