Companies Use Web Sites for All of the Following Reasons

question 23

Multiple Choice

Companies use Web sites for all of the following reasons except:

• A) To reduce operational and transaction costs.
• B) To enhance their reputation.
• C) To sell goods and services.
• D) To reduce the amount of actual cash they need to deal with.
• E) To induce people to visit a physical location.

Comprehend the characteristics and intensity of marketing research in small businesses.

Explain the steps involved in the marketing research process.

Appreciate the importance of actionable outcomes from market research.

Understand the concept of undue hardship versus reasonable accommodation within workplace compliance.

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Definitions:

Managers

Individuals responsible for controlling or administering all or part of a company or similar organization.

Capital Budgeting Process

Involves the evaluation and selection of long-term investments that are in line with the firm's goal of shareholder wealth maximization.

Products

Goods or services that are created through a process and offered in the market to satisfy consumer needs or wants.

Services

Intangible products offered to consumers, involving human or mechanical efforts to fulfill needs or wants.