Customer Intimacy Is the Process Whereby a Business Learns as Much

question 84

True/False

Customer intimacy is the process whereby a business learns as much as possible about its customers to better anticipate and address their needs.

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Definitions:

False Alarms

Instances in signal detection theory where a signal is perceived to be present when it is not, leading to incorrect or mistaken responses.

Sensory Adaptation

A psychological phenomenon where the sensitivity to a stimulus decreases over time when the stimulus is constantly present.

Psychophysics

The branch of psychology that deals with the relationships between physical stimuli and the sensations and perceptions they produce.

Signal-detection Theory

A psychological theory that describes how individuals differentiate between informative signals and background noise in the environment.