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If Amazon uses a list of all your purchases (books bought, price paid, dates) to recommend other books to you, then it is applying its _____.
Variable Cost
Costs that vary directly with the level of production or sales volume, such as materials and labor, in contrast to fixed costs which remain constant regardless of production level.
Transfer Price
The price charged for goods or services transferred between departments or subsidiaries within the same company.
Opportunity Cost
The price paid for not choosing the subsequent optimal alternative during decision-making.
Lost Contribution Margin
The profit forgone by not manufacturing or selling a product, represented by the contribution margin that would have been earned on each unit.
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