Horizontal Integration Is a Business Strategy in Which a Company

question 112

True/False

Horizontal integration is a business strategy in which a company buys its suppliers.

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Definitions:

Goodwill

An intangible asset that is created from such favorable factors as location, product quality, reputation, and managerial skill.

Competitive Advantage

An advantage that allows a business to generate greater sales or margins compared to its market competitors, often through unique resources, capabilities, or efficiencies.

Intangible Assets

Intangible assets are non-physical but valuable assets such as intellectual property, brand recognition, and patents, which contribute to a company's value.

Physical Substance

The material or tangible component of an asset, as opposed to intangible assets like patents or copyrights.