Examlex
When Wal-Mart sells a package of diapers, the company captures data on that sale at its point-of-sale terminal and transmits that data to the company that makes the diapers. When it is necessary, the diaper company restocks the diapers in that Wal-Mart store. This process is called:
Ordinal Scale
A scale of measurement in which the measurement categories form a rank order along a continuum.
Unobtrusive Measure
Research methods that do not involve direct interaction with the participants, minimizing the influence of the measurement process on the results.
Convergent Validity
The extent to which two measurements of constructs, which are expected to have a theoretical correlation, actually do exhibit a relationship.
Reactivity
The alteration of the behavior of study participants due to their awareness of being observed.
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