Refer to IT's About Business 8

question 90

Multiple Choice

Refer to IT's About Business 8.5 - Mobile Ads Still Aren't Very Good: Which of the following statements is false?

• A) Mobile advertising sends advertisements to users based on their current location
• B) Mobile advertising requires new formats since banner ads are not visible on small screens
• C) Pop-up window advertising does not work as well on mobile devices as it does on computer screens
• D) It is easier to track the effectiveness of mobile advertising than other mediums
• E) Mobile advertising can be used to distribute coupons

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Definitions:

Distribution Density

Refers to the number of places or outlets a product is available to consumers within a specific area.

Intensive Distribution

A level of distribution density whereby a firm tries to place its products and services in as many outlets as possible.

Administered Vertical Marketing System

A coordinated marketing system among participants at different levels of the supply chain, managed by one dominant member without formal ownership.

Corporate Vertical Marketing System

A coordinated marketing strategy where a single company controls multiple levels of production, distribution, and sales within its supply chain.