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What are the two characteristics of mobile computing, and what are the five value-added attributes of mobile computing?
Section reference 1: Mobile Computing and Mobile Commerce
Personal Information
Data relating to an individual that can be used to identify, contact, or locate them, including names, addresses, and social security numbers.
Cause Marketing
A type of marketing where a company partners with a non-profit organization or cause to promote their mutual interests.
UNICEF
The United Nations Children's Fund, an international organization that provides humanitarian and developmental assistance to children and mothers in developing countries.
Pampers 1 Pack = 1 Vaccine
A cause-related marketing campaign where the purchase of one pack of Pampers diapers contributes to funding one life-saving vaccine.
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