Data Aggregators Sell Digital Dossiers to Companies That Want to Know

question 27

Multiple Choice

Data aggregators sell digital dossiers to companies that want to know their customers better. This practice is called ________.

• A) Customer relationships
• B) Customer profiling
• C) Customer intimacy
• D) Customer knowledge
• E) Spying

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Definitions:

Differentiation Strategy

A competitive approach where a company offers unique products or services recognized as superior by customers, allowing for premium pricing and higher margins.

Competitive Advantage

A condition or circumstance that puts a company in a favorable or superior business position relative to competitors.

Differentiation Strategy

A business approach where a company develops unique products or services to stand out from competitors.

Unique Product

A product that is distinct in its features, functionality, or branding, setting it apart from competitors' offerings.