When Comparing Market Research Using Social Computing as Opposed to Traditional

question 12

Multiple Choice

When comparing market research using social computing as opposed to traditional focus groups, which of the following statements is true?

• A) Social computing generates faster results but is more expensive.
• B) Social computing generates faster and cheaper results.
• C) Social computing takes longer but is less expensive.
• D) Participation by customers is more limited when using social computing.

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Definitions:

Acquisition Differential

The difference between the cost of an acquisition and the fair value of the net identifiable assets acquired.

Ownership Interest

Refers to the percentage or portion of a company that is owned by a shareholder, indicating a claim on assets and possibly a right to the income of the company.

Equity Method

An accounting technique used to record investments in which the investor has significant influence over the investee but does not control it outright.

Voting Shares

Shares that give the shareholder the right to vote on company matters, such as electing directors and approving company policies.