When Customers Access a Web Site and Make Purchases, They

question 20

Multiple Choice

When customers access a Web site and make purchases, they generate _____.

• A) tracking cookies
• B) information
• C) clickstream data
• D) Web data
• E) hyperlink data

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Definitions:

Package Surprise

An unexpected benefit or gift included with a purchase, often used as a marketing strategy to enhance customer satisfaction and loyalty.

Order Taker

A salesperson whose primary responsibility is to process routine orders or reorders or rebuys for products.

Routine Orders

Orders that are made regularly and often automatically, involving products or services that are needed on an ongoing basis.

Reorders

The process of placing additional orders for a product or service that has been previously purchased or consumed.