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Read the following: [Scientists in the twenty-first century] do not lack technical expertise; they lack wisdom. We live in a world where biology enables our ability to manipulate the human genome . . . [which] is far ahead of our legal or philosophical ability to regulate how to use this knowledge in fruitful ways. . . . How do we help scientists think in an ethical context? How do we help scientists decide whether or not certain questions should be pursued? (Nikitina, 2006, p. 260)
Nikitina is advocating:
Convenience Products
Items that consumers purchase frequently, immediately, and with minimal comparison and buying effort, such as food, newspapers, and household items.
Shopping Effort
The amount of time and energy consumers invest in the process of selecting and purchasing products or services.
Ancillary Products
Additional products or services offered to consumers in conjunction with a primary product or service.
Generic Equivalents
These are products, especially drugs, that are marketed without a brand name and are considered chemically identical to their branded counterparts, usually offered at a lower price.
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