Examlex
The purpose of CPP is to:
Consumer Surplus
A rephrased definition: The economic benefit that consumers receive when they can purchase a product for less than the maximum price they are willing to pay.
Consumer Surplus
The gap between the overall sum consumers are ready and able to spend on a product or service and what they really spend.
Cognitive Dissonance
A psychological discomfort experienced when simultaneously holding two or more conflicting beliefs, ideas, or values.
Self-Serving Bias
A common cognitive bias where individuals attribute their successes to internal factors while blaming external factors for their failures.
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