What Is the Difference Between Customer-Facing and Customer-Touching CRM Applications

question 152

Essay

What is the difference between customer-facing and customer-touching CRM applications? List and describe the different customer-facing and customer-touching CRM applications. Which applications would you use for high-value customers and why? Which applications would you use for low-value customers and why?

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Definitions:

Functional Currency

The primary currency used by a business for its accounting, often associated with its primary economic environment.

Amortization

The method of slowly depreciating the initial value of an intangible asset over its lifetime.

Exchange Rates

The price at which one currency can be exchanged for another currency.

Amortization Expense

The periodic reduction in the book value of an intangible asset over its useful life.