A Pull Strategy Is Most Appropriate Under Which of the Following

question 110

Multiple Choice

A pull strategy is most appropriate under which of the following circumstances?

• A)Channel members wield relatively little power compared to that of producers.
• B)Buyers display a great deal of brand loyalty to a particular product.
• C)Distribution channels are short.
• D)Buyers need to be informed about the features of an industrial product.

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Definitions:

Hypercompetition

A condition in the market characterized by rapid and intense competitive moves, where advantages are quickly eroded.

Intermittent Profits

Earnings that are not consistent or regular, often fluctuating due to various external or internal factors.

Competitive Advantage

An attribute or set of attributes that allows an organization to outperform its competitors.

Sustainable Competitive Advantage

Sustainable competitive advantage exists through realising cost and quality, knowledge and speed, creating a market stronghold and protecting financial resources.