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Which of these strategies are appropriate for companies in industries where buyer preferences do not converge across national borders?
Social Institutions
Established sets of norms and structures that guide individual behavior and contribute to the organization of society, such as family, education, religion, and politics.
Contemporary Theories
Modern theories or ideas in a given field of study that reflect current thinking and developments, as opposed to older, more traditional theories.
Affect Theorist
A scholar who examines how emotions and affective experiences influence human behavior and social phenomena.
Social Life
Refers to the interactions, activities, and relationships that occur between individuals in societies, and how these form the basis of social structures and cultures.
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