Examlex
________ is the advantage of conducting a particular economic activity in a specific area because of the characteristics of that place.
Customer Experience
The internal response that customers have to all aspects of an organization and its offering.
Strategy
A high-level plan designed to achieve one or more goals under conditions of uncertainty.
American Marketing Association
A professional association for marketing professionals and scholars, aimed at promoting marketing research, education, and practice.
Functional Level
Refers to the specific operation or task-oriented area within an organization, such as marketing, finance, or production, focusing on specialized roles and responsibilities.
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