Scenario: Donna Bader,Global Executive

question 130

Multiple Choice

Scenario: Donna Bader,Global Executive
Donna Bader is a successful global business executive with 15 years of marketing experience throughout Europe.Donna is participating in a forum designed to prepare young executives for their initial forays into international business.
-Donna believes that to be successful globally a company must design and build products and services for export from the beginning,not as an afterthought following the conquest of domestic markets.Donna is referring to the principle that businesses should ________.

• A)know their customers
• B)emphasize global awareness
• C)monitor global markets
• D)market effectively

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Definitions:

Mersel-Kébir

A naval engagement off the coast of Algeria in 1940, where the British Royal Navy attacked French Navy ships to prevent them from potentially falling into German hands during World War II.

Neville Chamberlain

Neville Chamberlain was a British prime minister best known for his policy of "appeasement" toward Adolf Hitler's Germany in the lead-up to World War II.

Prime Minister

The Prime Minister is the head of government in a parliamentary system, responsible for running the state's administration and implementing executive decisions.