Examlex
Camille is in the middle of a dream where she is being chased by a dog.Although she initially feels frightened,she then realizes she is dreaming,turns around,and firmly tells the dog to go home.What term best describes Camille's dream?
Psychographics
The study and classification of people based on their attitudes, aspirations, and other psychological criteria, primarily used in marketing.
Target Customers
A specific group of consumers at whom a company aims its products and services, identified by characteristics like age, gender, income, and interests.
Demographics
The statistical characteristics of human populations, such as age, gender, income, and education, used especially to identify consumer markets.
Tapestry Analysis
A method of consumer segmentation that uses demographic and geographic data to identify, understand, and target specific consumer groups based on their behaviors, preferences, and needs.
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