Alina and Her Husband Are Buying Their First Home,and Their

question 201

Multiple Choice

Alina and her husband are buying their first home,and their agent is about to show them a listing.As Alina walks in,she quickly scans the environment and tries to take everything in.She knows that she will be relying on this memory when it comes to deciding,so she wants to make sure she remembers every detail.What basic activity of memory is Alina doing?

• A) encoding
• B) storage
• C) retrieval
• D) processing

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Definitions:

Business-To-Business

Transactions or relationships between two businesses, rather than between a company and individual consumers.

Imc

Integrated Marketing Communications, a strategic approach that coordinates different promotional tools and channels to provide a clear, consistent, and compelling message about an organization or product.

Aida Model

A marketing model that outlines the four stages a consumer goes through before making a purchase: Awareness, Interest, Desire, Action.

Integrated Marketing Communications

A strategic approach that combines multiple marketing tools and channels to present a consistent message to the target audience, maximizing impact.