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In cognitive dissonance theory,the term "insufficient justification" refers to the idea that
Need For Cognition
A psychological trait that describes an individual's tendency to engage in and enjoy effortful cognitive activities and thinking.
Self-Esteem
Someone's self-assessment of their worth.
Promotion Focus
A motivational state where individuals are oriented towards achieving positive outcomes and aspirations.
Prototype/Willingness Model
A behavioral intention model that evaluates an individual's willingness to engage in a behavior based on their prototype or image of a person who performs that behavior.
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