Limmer's Is Going to Launch a New Advertising Campaign in Order

question 48

Essay

Limmer's is going to launch a new advertising campaign in order to attract new customers. The "before" and "after" transition matrices are shown below:
Before: $$\begin{array}{l}~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~\text { Next Week }\\\begin{array} { l c c } \text { This Week } & \text { Don's } & \text { Limmer's } \\\hline \text { Don's } & 0.9 & 0.1 \\\text { Limmer's } & 0.2 & 0.8\end{array}\end{array}$$
After: $$\begin{array}{l}~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~\text { Next Week }\\\begin{array} { l c c } \text { This Week } & \text { Don's } & \text { Limmer's } \\\hline \text { Don's } & 0.85 & 0.15 \\\text { Limmer's } & 0.2 & 0.8\end{array}\end{array}$$
If there are 1000 customers who shop at these two stores, how many customers, over the long run, will switch to Limmer's as a result of the new campaign?

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The ability to solve everyday problems through insightful understanding of human behaviors and effective use of knowledge and skills.

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