The Following Data Summarizes the Historical Demand for a Product

question 98

Short Answer

The following data summarizes the historical demand for a product:
$$\begin{array} { | l | c | } \hline \text { Month } & \begin{array} { c } \text { Actual } \\\text { Demand }\end{array} \\\hline \text { March } & 20 \\\hline \text { April } & 25 \\\hline \text { May } & 40 \\\hline \text { Tune } & 35 \\\hline \text { Tuly } & 30 \\\hline \text { August } & 45 \\\hline\end{array}$$
-If the forecasted demand for June, July, and August is 32, 38 and 42, respectively, what is MAPD?

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Definitions:

Four Ps

A marketing model that refers to Product, Price, Place, and Promotion - the core elements involved in marketing a product or service.

Marketing Analytics

The practice of using data analysis tools and metrics to measure, manage, and analyze marketing performance and improve effectiveness.

AMA's Code

The American Marketing Association's guidelines for ethical behavior and practice in the marketing profession.

Ethical Value

The importance placed on moral behaviors and actions that are considered right and good in a societal or individual context.