Examining Your Mental Codes Means Asking Yourself

question 11

Multiple Choice

Examining your mental codes means asking yourself

• A) to what extent you have programmed your habits to serve your needs.
• B) what your needs are.
• C) what your opinions about the media are.
• D) All of the above

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Definitions:

Consumer Surplus

The discrepancy in the total money consumers are willing to invest in a good or service compared to what they really pay.

Market Demand Curve

A graphical representation showing the relationship between the price of a good and the total quantity demanded by all consumers in the market.

Magazine Circulation

The total number of copies of a magazine that are distributed to subscribers and retailers within a specific period.

Consumer Surplus

The distinction between the aggregate amount consumers are inclined and capable of paying for a service or product and what they actually disburse.