Media Businesses Have Developed a Three-Step Audience Strategy

question 13

Multiple Choice

Media businesses have developed a three-step audience strategy. The third step is

• A) conditioning audiences for repeated exposure.
• B) identifying audience needs.
• C) developing media messages to attract niche audiences.
• D) None of the above

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Definitions:

Disjunctive

describes a relationship or situation where elements are not connected or do not flow logically from one to another.

Ambivalent

Describes mixed feelings or contradictory attitudes towards a person, situation, or object.

Openness

A personality trait describing someone as curious, imaginative, creative, adventurous, and inventive.

Big Five Personality Traits

Five personality traits that psychologists describe as constituting the major attributes of one’s personality: extraversion, agreeableness, conscientiousness, neuroticism, and openness.