Cable TV's Peak Is Being Threatened by Which Medium

question 20

Multiple Choice

Cable TV's peak is being threatened by which medium?

• A) Broadcast TV
• B) Computers
• C) Convergence
• D) None of the above

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Definitions:

Second-Level Agenda-Setting

A theory in communication that not only does the media influence what topics people think about (first level), but also how people think about these topics in terms of attributes and assessments (second level).

News Story

A factual report on recent events or information, typically presented in newspapers, online, or on television and radio.

Spiral Of Silence Theory

A social theory which suggests that individuals have a fear of isolation, leading them to remain silent instead of voicing unpopular opinions.

Majority Viewpoint

refers to the opinion or belief held by the larger part of a group or society.