Friendly Encounter
The Executive Board of a popular online dating website, called Friendly Encounter, wanted to know how to market the site by targeting the age groups most likely to be interested in its product. To find out, a random sample of 250 users was drawn from its database of participants who had been active during the previous month. The users were then categorized into age groups. The average frequency of access per week was recorded for each age group. The result was organized into the following table of data: 
-Refer to the Friendly Encounter table. Should the Board decide to ignore the 40 & over age group altogether in its next marketing campaign? Explain your conclusion.
Definitions:
Substantive
Consisting of or relating to the essence or substantial nature of something, as opposed to its form or appearance.
Emotional
Emotional refers to feelings, emotions, or expressions that are related to one's mood, temperament, or state of mind.
Approach-avoidance Conflict
A psychological conflict characterized by a situation that has both attractive and repelling aspects, making decision-making difficult.
Job Transfer
Refers to the process of moving an employee from one job or department within the company to another.
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