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Cross-cultural management research is based on the assumption that:
Evaluation And Control
Processes used in management to assess the performance of strategies, projects and operations, and to make adjustments if necessary.
SWOT Analysis
SWOT Analysis is a strategic planning tool that evaluates an organization's Strengths, Weaknesses, Opportunities, and Threats to inform decision-making and strategy development.
Competitive Advantage
A unique attribute or ability that allows an organization to outperform its competitors.
Marketing Strategy
A long-term approach designed to achieve a company's marketing goals by creating a unique position in the marketplace through the selection of a target market and the formulation of a marketing mix.
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