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Non-rational escalation of conflict occurs when the negotiator becomes committed to previously stated demands and allows needs for "ego" and "face saving" to increase the perceived importance of satisfying those demands.
Income Tax Rate
The percentage of an individual or corporation's income that is paid to the government as tax.
Sales Mix
The proportion of different products or services that a company sells, reflecting its strategy to achieve profitability.
Fixed Costs
Costs that do not vary with the level of production or sales over a certain range and within a certain period.
Cost Structure
The composition of expenses a business incurs in the process of creating a product or service, including fixed, variable, and semi-variable costs.
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