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Environmental Uncertainty Refers to the Lack of Complete Information Regarding

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Environmental uncertainty refers to the lack of complete information regarding what exists and what developments may occur in the external environment.


Definitions:

Income Elasticities

Refers to the sensitivity of the demand for a good to changes in the income of the consumers who buy this good.

Normal Goods

Products that see an increase in demand when consumer income grows, and experience a drop in demand as consumer income declines.

Wheat Yields

The quantity of wheat produced per unit of land area.

Total Revenues

The total amount of money generated by a firm from its sales activities before any costs or expenses are subtracted.

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