A ________ Strategy Involves Adding New Businesses That Produce Related

question 40

Multiple Choice

A ________ strategy involves adding new businesses that produce related products or are involved in related markets and activities.

• A)concentration
• B)differentiation
• C)concentric diversification
• D)conglomerate diversification
• E)lateral diversification

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Definitions:

Franchise Costs

Expenses incurred by a franchisee for acquiring the rights to operate a franchised business, including initial fees and ongoing royalties.

Patent Infringement Suit

A legal case brought by a patent holder against another party accused of using, making, or selling a patented invention without permission.

Residual Value

The estimated value that an asset will have at the end of its useful life.