Examlex
If the price of hamburgers at McDonald's rises, the demand for french fries at McDonald's decreases because the products are complements.
Injunctive Norm
Social norms that guid what is commonly approved or disapproved of within a society, influencing behavior through perceived societal pressures.
Descriptive Norm
Social norms describing what behaviors are typical or normal within a group, guiding individual behavior based on perceived group actions.
Affiliation Goal
A social goal aimed at creating or enhancing relationships with others to fulfill a basic human need for companionship.
Behavioural Judgment
The process of making decisions and forming evaluations based on the behavior and actions of oneself and others.
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