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A negotiator's personal best alternative to a negotiated agreement (BATNA) addresses his or her question: "What will I do if an agreement cannot be reached?"
Digitization
The process of converting information into a digital format, enabling easier storage, access, and sharing of data.
Augmented Reality
A technology that superimposes a computer-generated image on a user's view of the real world, providing a composite view.
Disruptive Innovation
An innovation that significantly alters the way that consumers, industries, or businesses operate, often displacing established market-leading firms and products.
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