Examlex
In the expectancy theory of motivation, the value the individual assigns to possible rewards and other work-related outcomes is called valence.
Trade Advertising
A form of advertising aimed at businesses within a certain industry to promote products or services to them.
Industrial Advertising
Advertising targeted at individuals and organizations involved in manufacturing or business operations, rather than the general consumer.
Markup on Selling Price
The amount added to the cost price of goods to cover overhead and profit; the difference between the selling price and the product's cost.
Channel of Distribution
The path or process through which goods and services travel from the producer or provider to the end user or customer.
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