Roland Makes It a Point to Always Offer Help in Technical

question 148

Multiple Choice

Roland makes it a point to always offer help in technical areas in which he is skilled and knowledgeable. His subordinates trust his judgment, and form one of the most productive units in the company. What type of power is Roland exerting?

• A) legitimate power
• B) expert power
• C) coercive power
• D) referent power
• E) reward power

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Definitions:

Marketing Methods

Strategies and techniques used to promote, sell, and distribute a product or service to consumers.

Cold Calls

A sales technique involving unsolicited calls or visits to potential customers who have not previously expressed interest in the offered product or service.

Direct Mail

A marketing strategy that involves sending promotional materials or advertisements directly to potential customers through postal mail.

Qualified Prospects

Potential customers who have been evaluated and found to have a high likelihood of needing and purchasing a product or service.