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___ can assist the organization by making it a more desirable place of employment, attracting the right people for the right jobs, and retaining qualified employees. It can have a large impact on employees' job attitudes, motivation, and performance, and decrease their tendencies to look elsewhere for jobs
Developing the Budget
Developing the budget involves estimating and allocating financial resources for specific projects, departments, or an entire organization, based on its strategic objectives.
Incremental Sales Revenue
The additional revenue generated from the sale of additional units of a product or service.
Incremental Marketing Effort
Additional marketing activities conducted to boost sales or market penetration, beyond the existing marketing plan.
Target Markets
Specific groups of potential customers at whom a company directs its marketing efforts.
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