A Matrix Structure Basically Combines Elements of ___And ___ Structures

question 38

Multiple Choice

A matrix structure basically combines elements of ___and ___ structures.

• A) horizontal; vertical
• B) horizontal; divisional
• C) functional; vertical
• D) functional; divisional
• E) vertical; divisional

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Definitions:

Need-satisfaction Presentation

A sales approach that focuses on identifying and meeting the specific needs of a potential customer.

Stimulus-response Presentation

A technique in marketing and psychology where a stimulus is presented to elicit a specific response from the target audience.

Need-satisfaction Format

A sales approach focused on identifying and fulfilling the needs and desires of potential customers.

Suggestive Selling

A sales technique where the seller recommends additional products or services to the buyer.