The BCG Portfolio Planning Model Uses an Analysis of ___

question 218

Multiple Choice

The BCG portfolio planning model uses an analysis of ___ and ___ to analyze business opportunities.

• A) investment alternatives; rates of return
• B) product alternatives; forecasted profitability
• C) market growth rate; costs of operation
• D) market growth rate; market share
• E) market share; customer needs

---

Definitions:

Aggregate Supply Curve

A graph that shows the relationship between the overall price level in an economy and the total output produced by firms at different price levels.

Resource Costs

Expenses associated with the acquisition of resources needed for production, including materials, labor, and capital.

Production Costs

The expenses incurred in the process of creating a product or service, including raw materials, labor, and overhead costs.

Classical Theory

An economic theory that emphasizes free markets, free trade, and the idea that markets, if left to operate without interference, will naturally regulate themselves.