"You Can Compete on Price, or You Can Compete on Product

question 80

True/False

"You can compete on price, or you can compete on product, but you can't compete on both," is a marketer's statement that Porter believes is generally true.

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Definitions:

Divergently Thinking

The ability to think in varied and unique directions to generate multiple solutions for a given problem.

Breakthrough Idea

An innovative concept or solution that represents a significant advance or discovery.

Daydreaming

A cognitive process where an individual's attention drifts away from the immediate task towards a flow of thoughts, often unrelated and imaginative.

Managing Creative Workers

The process of leading and motivating individuals involved in creative professions, fostering an environment where innovation and original ideas are encouraged.