A Cell Phone Company Might Ask Managers to Do Some

question 52

Multiple Choice

A cell phone company might ask managers to do some environmental scanning of blogs that deal with electronics as a way to ________.

• A)obtain new customers
• B)identify emerging trends
• C)obtain new advertisers
• D)identify potential rivals

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Definitions:

Blog Posts

Written articles or entries that are posted on a website as part of a blog, often reflecting the author's personal opinions or sharing information on topics of interest.

Podcasts

Audio programs available for streaming or downloading, often in a series, where hosts discuss various topics or themes.

Vertical Network

A specialized online network or community centered around specific industries, professions, or interests, facilitating targeted interactions and opportunities.

Common Hobby

An activity or interest pursued for pleasure or relaxation, frequently shared by a large portion of people.