Once an Ethics Statement Is Written, It Should Never Be

question 9

True/False

Once an ethics statement is written, it should never be revised.

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Definitions:

Target Market

The particular group of consumers at which a product or service is aimed, identified by specific characteristics like age, gender, income, and lifestyle.

Ad Campaign

A series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).

Target Audience

The specific group of consumers identified as the intended recipient of an advertisement or message.

Effective Advertising

Advertising that successfully reaches the target audience, conveys the intended message, and influences the consumer's purchasing decision.