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Six Sigma is a popular methodology for BPR initiatives.
Sales-oriented Era
A period in marketing history focusing on aggressive sales techniques to push products, regardless of consumer demand or needs.
Value-based Marketing Era
A period in marketing that emphasizes delivering and communicating the value of a product or service to customers, focusing on relationship building and customer satisfaction.
Market-oriented Era
A period in business philosophy where the focus is on customer needs and desires, driving product development and marketing strategies to satisfy those demands.
Creative Production Era
A period highlighting the importance of innovation and creativity in the production of goods and services, contrasting with periods focused on efficiency or standardization.
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