Which of the Following Is NOT a Strategy Used by Unilever

question 69

Multiple Choice

Which of the following is NOT a strategy used by Unilever in India?

• A) Contacting customers on their mobile phones to target campaigns to them more effectively.
• B) Offering free mobile airtime credit to customers when they purchase Unilever products.
• C) Regularly calling consumers urging them to buy more products to boost their chances of winning a party on a yacht.
• D) Sending cell phone users pre-recorded Bollywood music and jokes interspersed with four Unilever ads.

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Definitions:

Proactive Interference

Forgetting that occurs when previously stored material interferes with the ability to remember similar, more recently learned material.

Decay

The gradual reduction or loss of information from memory over time when it is not used or rehearsed.

Retroactive Interference

Forgetting that occurs when recently learned material interferes with the ability to remember similar material stored previously.

Recovered Memories

Memories of traumatic events that were not remembered for a period of time, but have been recalled through therapy or spontaneously.