Companies Are Utilizing Social Computing Tools to Obtain Feedback from Customers

question 22

Multiple Choice

Companies are utilizing social computing tools to obtain feedback from customers. This trend is referred to as ______________ marketing.

• A) Blog
• B) Conversational
• C) Native
• D) Viral

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Definitions:

Policy Advocate

A policy advocate is a person who actively supports and promotes specific policies or legislative changes, seeking to influence public opinion or decision-making processes in favor of those policies.

Using Data

The practice of employing facts and statistics collected together for reference or analysis to inform decisions or understand patterns.

Direct-Service Staff

Employees or workers who provide front-line services or support directly to clients or beneficiaries in various sectors, such as healthcare, social services, or education.

Agenda Building

The process by which issues, problems, and solutions become recognized and accepted as part of the political agenda for action by policymakers.